Vladi Păunescu's profile

Print / Adalbert's Dream

Young director Gabriel Achim was making his debut into cinematography with "Adalbert's Dream", a dark comedy about Romania's last years of communist rule. With a plethora of ideas portrayed inside, the film was promoted by using the well-known images of Communist Romanian leaders.
NICOLAE CEAUȘESCU WOULD HAVE FORBIDDEN THIS FILM.
"ROBERT ROWLEY ROLLED AROUND" ALL ACTORS COULD SAY ALOUD.(reference to Ceaușescu's speech impediment)
ELENA CEAUȘESCU WOULD HAVE FORBIDDEN THIS FILM.TWO LOVERS TALK OF CHEMISTRY IN AN INADEQUATE CONTEXT.(reference to Elena Ceaușescu's qualifications in chemistry)
TUDOR POSTELNICU, CHIEF OF SECURITATE, WOULD HAVE FORBIDDEN THIS FILM."GO STEAUA" CAN SOMETIME BE HEARD.
(reference to the secret police's link with Dinamo, Steaua's rival)

 The following two were also part of the campaign, but weren't eventually used:
GH. GHEORGHIU-DEJ WOULD HAVE FORBIDDEN THIS FILM.THE SECRETARY AT THE FACTORY RESEMBLES ANA PAUKER.(reference to Gheorghiu's and Pauker's complicated political relationship)
NICOLAE CEAUȘESCU WOULD HAVE FORBIDDEN THIS FILM.IT TAKES PLACE IN A TOWN LARGER THAN SCORNICEȘTI.
(reference to Mizil's small size, but still larger than Ceaușescu's home town of Scornicești)

Print / Adalbert's Dream
Published:

Print / Adalbert's Dream

April 2012. Print and OOH campaign for Romanian dark comedy "Adalbert's Dream".

Published:

Creative Fields